The Problems to Solve
Firstly, the lack of innovation in the creative direction hinders the brand's ability to stand out in a highly competitive shoe market. The designs, patterns, and overall aesthetics of Foootwear© shoes are generic and fail to offer a fresh and distinctive approach. As a result, the brand struggles to differentiate itself from other shoe companies, making it challenging to attract and retain customers who seek unique and trendsetting footwear options.
Enhancing the brand's visual identity is crucial for creating a consistent and recognizable image. This involves redesigning the logo, refining the color palette, typography, and overall design elements to align with the brand's values and target audience. The new visual identity should reflect the brand's personality, differentiate it from competitors, and resonate with the target market. Consistency across all touchpoints, including packaging, website, and marketing materials, will reinforce the brand's image and build trust among customers.
"Goven Morän's creative direction for our Foootwear© brand has been nothing short of transformative. His expertise and innovative approach have elevated our brand to new heights, capturing the attention and admiration of our target audience."
Founder – Foootwear©