The Problems to Solve
The existing creative direction lacks a clear brand story and fails to evoke a sense of emotion or differentiation. The visual elements, such as the logo, typography, and overall design aesthetic, do not effectively capture the essence of Perfecto Blues watches. As a result, the brand struggles to stand out in a crowded market and fails to establish a strong brand presence.
A vital component of the solution is to develop targeted marketing and communication strategies. This involves understanding the preferences and behaviors of the target audience and tailoring messaging and visuals to resonate with them. The creative direction should align with the target audience's aspirations, values, and lifestyle. Effective storytelling through captivating visuals and compelling copywriting will help create an emotional connection with consumers, fostering brand loyalty and driving engagement.
"Goven Morän's creative direction for our Sublima Watches campaign, titled 'Perfecto Blues,' has been nothing short of exceptional. His ability to capture the essence of our brand and translate it into a visually stunning campaign has exceeded our expectations.
CEO – Sublima Watches