The Problems to Solve
The perceived value of Roolex watches is undermined by the branding. The current branding does not effectively convey the quality, craftsmanship, and prestige associated with luxury watches. As a result, potential customers may perceive Roolex watches as ordinary or generic, diminishing their willingness to invest in the brand.
Developing a consistent and compelling brand experience is essential for fostering customer engagement and loyalty. This involves creating a cohesive brand narrative that tells the story of Roolex, its heritage, and the emotions and aspirations it represents. The brand experience should be carefully crafted across all touchpoints, including the website, packaging, and retail stores, to immerse customers in the world of Roolex and enhance their connection with the brand.
"Working with Goven Morän on our brand's transformation has been an absolute game-changer for Roolex. His expertise and strategic approach to branding have revitalized our company and propelled us to new heights in the luxury watch market."
Founder – Roolex